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Lauder To Launch Modern Muse

First major scent in 10 years.

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By: TOM BRANNA

Editor

Forget Mother's Day. Estée Lauder is aiming for the Fall for the launch of Modern Muse, its biggest women's scent since the debut of Beyond Paradise in 2003, according to the company.  Modern Muse will capture what it eans today to be independent and confident in one’s own sense of self and style. Industry sources say first year sales could approach $100 million at retail. The global rollout will be in phases. In the US, the scent will make its debut in about 2,200 department and speci...

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